Internet Marketing Tip of The Day, Make Sure to Utilize Geo-Targeting
It only takes a few minutes to make sure your physical location is listed on your social media profiles, but many businesses forget this basic internet marketing aspect. Why Your Location Matters As an internet marketer, one of the first things I usually check when I look at a businesses social media profile is where […]
Are You Utilizing Meta Tags on Your Website
What are Website Meta Tags Your website’s meta tags provide the information or description about your web page in your web page’s source code or HTML. This information is called the web page’s “metadata” and it is not displayed on the page itself, but it is vital because it can be read by search engines […]
How to Link Your Social Media Accounts to Instagram and Share Your Posts
Linking your social media accounts to your Instagram business account is a way to syndicate your content on multiple platforms at the same time
The Importance of Website Analytics in the Time of COVID-19
At the beginning of March when the COVID-19 lockdown was just beginning, I had a client in full blown panic mode. As an owner of vacation properties in the Finger Lakes, he was dealing with reservation cancellation after reservation cancellation and expressed his concern that if things didn’t turn around, he didn’t know how long […]
There is No Magic Wand to Achieve Top Search Engine Rankings
Despite what website owners may hope there is no magical way to have your website instantly appear at the top of the search page rankings in the search engines
Internet Marketing Tip of The Day, Trend Spotting
Internet search has changed due to COVID-19. It is critical for business owners to have basic tools in place to help them spot internet trends going forward
Rise in Online Traffic Since Start of COVID -19 Leads to New Virtual Reality
With the majority of the population currently tele-commuting from home and practicing “social isolation” due to COVID – 19, Online traffic has seen an increase of roughly 20 percent. For business owners concerned about the downturn in traditional walk-in traffic the increase in online traffic could potentially be a new revenue stream during these uncertain […]
Veteran Business Owners Offer a Valuable Online Resource
With a whole generation of students currently “home schooling” due to the Coronavirus, what better online resource for parents looking to fill classroom time than the “Living History” that many of our Veteran men and women who are also Business Owners can bring to the table or (internet). Filling those “Stay at Home” Lesson Plans […]
The Basic Tools You Need When You’re Telecommuting
If you suddenly find yourself telecommuting or working from home in the short-term or longer due to the Coronavirus situation, there are some basic internet related tools you should keep in mind that will help you do your work more efficiently. If you are just starting out, keeping yourself connected doesn’t need to cost you […]
The Backlink Basics That Every Website Owner Should Know
As an experienced internet marketer, I am a big believer in “organic” backlink building and recommend staying away from paid link building as much as possible. Having been around for the aftermath of the Google Penguin algorithm update that “blacklisted” many websites virtually overnight, dropping their page rankings from the top of search to right […]
