At OwnedByVets.com, we understand the unique challenges and opportunities faced by military veteran-owned businesses. In today’s digital landscape, having a strong online presence is crucial for success. That’s why we, as SEO and Content Marketing experts specializing in serving veteran entrepreneurs, have compiled 17 actionable SEO tips specifically tailored to help you boost online visibility and attract more customers. Let’s dive in!
1. Use Keywords in the Right Places
As SEO experts, we recommend strategically incorporating relevant keywords throughout your website. Optimize your title tag, meta description, headings, and body content with targeted keywords that align with your business and target audience.
2. Keep Users on Your Site Longer
Engaging your website visitors is vital for SEO success. Craft high-quality, informative content that captivates your audience and keeps them on your site longer. Utilize internal linking and intuitive navigation to guide users to related content, ensuring a seamless user experience.
3. Find “Suggest” Keywords
Uncover valuable keyword opportunities by utilizing tools like Google Autocomplete or Ubersuggest. Take advantage of “suggest” keywords that appear as users start typing their queries. Incorporating these keywords into your content can help you attract more targeted traffic.
4. Delete Zombie Pages
Regularly review your website and remove outdated or irrelevant pages that no longer serve a purpose. These “zombie” pages can negatively impact your website’s overall quality and search engine rankings. Cleaning up your website ensures search engines can efficiently crawl and index your content.
5. Conduct an Industry Study
Stand out as an industry leader and build credibility by conducting an industry study or research report. This positions your business as a trusted source of information and attracts more traffic to your website, giving you a competitive edge.
6. Add Related Keywords to Your Content
Expand the reach of your content by incorporating related keywords that are closely aligned with your main topic. This enhances your website’s relevance, improves your chances of ranking for related queries, and attracts more targeted traffic.
7. Add Text to Infographics, Podcasts, and Videos
Ensure search engines understand the content of your visual assets by adding text descriptions. By providing text alongside your infographics, podcasts, and videos, you enhance your website’s visibility and improve its chances of being indexed and ranked for relevant keywords.
8. Update Old Pages
Regularly update and refresh older pages on your website to keep them relevant and up-to-date. This shows search engines that your content is current and valuable, positively impacting your website’s overall quality and search engine rankings.
9. Speed Up Your Website
Optimize your website’s loading speed to deliver a seamless user experience. Compress images, leverage browser caching, and minimize unnecessary plugins to improve your website’s speed. A faster website not only improves user satisfaction but also boosts your search engine rankings.
10. Use the Google Search Console
Take advantage of the powerful insights provided by the Google Search Console. Monitor your website’s performance, identify keywords driving traffic, and address any errors or issues affecting your rankings. The Search Console is an invaluable tool for optimizing your website’s visibility.
11. Create Content Around Shoulder Niches
Diversify your content strategy by creating valuable content around shoulder niches related to your main topic. This allows you to capture a wider audience and attract more traffic by addressing specific interests and needs within your industry.
12. Get Backlinks from Your Visual Assets
Create visually appealing assets such as infographics, videos, and images that other websites would find valuable. Encourage them to use and link back to your visual content, generating high-quality backlinks that improve your website’s authority and search engine rankings.
13. Create Branded Keywords
Build brand recognition by targeting branded keywords that include your business name or product/service names. Ranking well for branded keywords increases brand visibility and attracts customers who are already familiar with your brand.
14. Add “What is X” Definitions to Blog Content
Enhance the relevancy of your blog content by including “What is X” definitions. This approach helps you capture traffic from users searching for specific information and positions your website as a reliable source of knowledge in your industry.
15. Rank in the Featured Snippets
Aim to secure a coveted spot in featured snippets—the highlighted boxes that appear at the top of search results. By providing concise and accurate answers to users’ queries, you can attract more traffic, gain visibility, and establish yourself as an industry authority.
16. Use social media to Promote Your Content
Leverage the power of social media platforms to promote your valuable content. Engage with your target audience, share your expertise, and encourage social sharing. This helps expand your reach, attract more traffic, and boost your website’s visibility.
17. Monitor Your Website’s Performance
Regularly monitor your website’s performance using analytics tools like Google Analytics. Track key metrics such as traffic, engagement, conversions, and bounce rates. This valuable data helps you identify areas for improvement and make data-driven decisions to enhance your website’s visibility and attract more customers.
At OwnedByVets.com, we have shared these 17 actionable SEO tips to help your military veteran-owned business boost online visibility and attract more customers. By implementing these strategies, you can optimize your website, engage your target audience, and drive organic traffic. Remember, SEO is an ongoing process, so continue monitoring your website’s performance and adapting your strategies to stay ahead in the competitive online landscape.